Gustavo M. de la Garza Ortega explains the fundamental keys for an entrepreneur to succeed. If you were born to be an entrepreneur, make a plan and design a strategy; persist in that idea that will solve a problem for society; Every day get up early to work, so that the competition does not steal your ideas; start your company with ingenuity, because money is not necessary to start; fend for yourself, your intelligence and your courage; Learn from mistakes and build on your successes what you will be proud of. In his sixty-year career as an entrepreneur, he has learned that persistence is not stubbornness.