“THE IDEAL COUPLE”

Radio Beep was implanted from the years 1964 until the cell phone arrived, which arrived to Mexico in 1988, and became more popular in the 90s. Since then I saw risk in the immediate future for Radio Beep, however, we lived with the cell phone for a few years. We did a campaign “THE IDEAL COUPLE”, “bring your receiver, receive your messages and report by cell phone”. But around 1994, they brought out SMS, short messages written on the cell phone. And that’s when I realized that Radio Beep’s life was coming to an end. It was the end of its time.